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New at Balane Tech: Odoo Module Development as a Service – Now in the App Store

We are expanding our services to include custom Odoo module development. Our first standard modules are already available in the Odoo App Store.

Jonas Hottler
January 26, 2026
7 min read time
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New at Balane Tech: Odoo Module Development as a Service – Now in the App Store

New at Balane Tech: Odoo Module Development as a Service – Now in the App Store

We are expanding our service portfolio: Starting now, we offer professional development of custom Odoo modules. Our first standard modules are already published in the Odoo App Store.


New Service: Custom Odoo Modules

Odoo is a powerful ERP system that offers a broad range of features with over 40 official apps. But in practice, companies repeatedly hit limitations – industry-specific processes, missing integrations, or workflows that cannot be mapped in the standard version.

That's exactly where we come in: We develop custom Odoo modules that adapt your ERP precisely to your business processes.

What We Offer

  • Requirements analysis: Joint analysis of your processes and definition of module requirements
  • Technical conception: Data model, business logic, UI/UX, and interface planning
  • Development: Iterative development with Python, OWL, and the Odoo framework
  • Quality assurance: Automated tests, integration tests, and performance testing
  • Integration: Deployment into your existing Odoo environment including data migration and training

Our Technical Foundation

Odoo module development requires specific know-how:

  • Python & Odoo ORM for backend logic and data models
  • OWL (Odoo Web Library) for modern, reactive user interfaces
  • PostgreSQL for a performant database layer
  • XML Views & QWeb for reports and templates

We develop according to official Odoo guidelines and focus on upgrade safety, clean inheritance, and complete documentation.


Why We Are Building This Practice

The decision to add Odoo module development to our portfolio is based on concrete experience:

Growing Demand

More and more companies are adopting Odoo as their ERP system. With wider adoption comes growing demand for custom adaptations that go beyond configuration.

Technical Fit

Our existing expertise in Python, PostgreSQL, and modern web frameworks provides the ideal foundation for Odoo development. The learning curve is low, the quality is high.

Holistic Approach

As a software agency, we understand not just code but also business processes. Developing Odoo modules means connecting both – and that's exactly our strength.


Announcement: Standard Modules in the Odoo App Store

In addition to custom development, we have published our own standard modules in the Odoo App Store.

Already in the Store: Odoo CRM Outreach

Our first module closes a gap in Odoo CRM: systematic cold email outreach directly in the CRM – and is already available in the Odoo App Store.

Features:

  • Email sequences with configurable follow-up intervals
  • Campaigns with name, code, language (DE/EN), initial_delay_days, followup_days
  • 6 lead statuses per campaign: New, Contacted, Replied, Positive, Not Now, Dead
  • GDPR: Do Not Contact at 3 levels (Lead, Contact, Company) with 5 reasons
  • Multi-sender support with custom SMTP servers and signatures
  • 20+ placeholders ({{ first_name }}, {{ company_name }}, {{ sender_name }}, {{ today }}, etc.)
  • Placeholder check wizard before sending
  • Mail queue cleanup (cron every 15 min)

Now available:

ModulePriceLink
CRM Outreach Campaigns$499 (one-time)View in Store
CRM Direct EmailFreeView in Store

Built on Odoo 18 – versions for Odoo 17 and 19 coming soon.

More details in our articles:

More Modules in Planning

The outreach module is just the beginning. We continuously identify areas where the Odoo standard leaves gaps and develop solutions relevant to many companies.


How Customers Benefit

Custom Modules

  • Exact fit: Software that matches your processes precisely – no compromises
  • Full integration: Seamless interaction with your existing Odoo environment
  • Ownership: You own the code and are not dependent on external platforms
  • Maintainability: Cleanly developed according to Odoo standards, upgrade-safe

Standard Modules from the App Store

  • Immediately available: Installation and use without waiting
  • Cost-effective: Significantly cheaper than custom development
  • Tested: Reviewed and validated by us and the community
  • Updates: Regular updates and compatibility maintenance

Combination

Often the optimal solution is a combination: Standard modules for generic requirements, supplemented by custom development for your specific processes.


Our Promise

Whether custom module or standard solution from the App Store – we stand for:

  • Quality: Clean code, automated tests, Odoo-compliant development
  • Transparency: Clear communication, traceable decisions, fair pricing
  • Partnership: We understand your processes and develop solutions, not just software

Next Steps

Custom requirements? Contact us for a free initial consultation. We analyze your needs and show you how a custom Odoo module can improve your processes.

Interested in the Outreach Module? Our CRM Outreach Module is now available in the Odoo App Store. Contact us with questions or feedback.

👉 Get in touch now

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