Web Development
A website is a tool, not a brochure.
Most websites are built by taste and judged by feeling. I measure where your visitors drop off before, and whether anything changed after. Technically: React and Next.js.
30 minutesfreevideo callno sales pitch
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Typical situations
- Your website should bring in enquiries, not just inform.
- The site loads slowly and is hard to use on a phone.
- Every text change needs someone from outside.
- Your offering has changed, but the website still describes the old one.
- A relaunch is due, and you want to know beforehand how success will be measured.
What you get
Speed that gets measured
Before and after, with the same tools. No promise in percent — two numbers you can verify yourself.
The phone comes first
Built on a 375-pixel screen, then scaled up. Not the other way round. Do it in reverse and you notice too late what does not fit.
Visibility, without promises
Nobody can promise position one on Google. What can be influenced: technology, structure, load time, content. The rest is months of work — and sometimes it is not enough.
Maintainable without a developer
You change content, images and text yourself. If you have to call someone for that, the site was built wrong.
Load time, structure and technology can be influenced.
How many people then get in touch depends on whether your offer is right, and that is not a website question.
So I make no promises in percent. The current state is measured with the same tools used afterwards (Core Web Vitals, Search Console), and both numbers sit side by side. If nothing improved, that is what it says.
What I can commit to: the site loads fast, works on a phone, is accessible, and you can change the content yourself.
Find. Change. Measure.
First it becomes clear where your process gets stuck. Then that exact spot gets changed. At the end your own number shows whether it paid off.
- 01Find
Intro call, 30 minutes
Free, by video, no sales pitch. You describe what the website is for and what isn’t working today.
Measure and plan
The current state gets measured: load time, drop-offs, search queries. Structure and content that suit your visitors follow from that.
- 02Change
Design
Drafts of the key pages, phone first. You see early on how it looks and give feedback.
Development
Built with React and Next.js, with an eye on load time, accessibility and findability.
Content and go-live
A content system you maintain yourself. Testing happens on real devices, then the site goes live.
- 03Measure
Ongoing care
If you want: maintenance, security updates and small changes after go-live.
Re-measure the metric
The number agreed before the start gets measured again after go-live. If it does not move, things get adjusted.
Frequently asked questions
A landing page starts at around €2,500, multi-page websites at around €8,000, online shops cost more. After the intro call you get a proposal with a clear scope.
First, your current site gets measured, and structure and content are settled. Then come design, development and go-live, after which it is measured again. A simple website can be ready in 2–4 weeks; larger projects take 6–12 weeks or longer.
Access to the existing website and, if you have it, to Search Console. Plus any text and images that exist, and one person who decides on content. If text is still missing, you settle in the intro call how it gets written.
With me, from concept to go-live. Where it makes sense, I bring in people I have known for years. I remain your point of contact.
They make it possible to build fast pages with a small attack surface that run smoothly on a phone too. You still maintain content yourself through a content system. If another system suits your case better, you’ll hear that in the intro call.
Yes. You get a content system that lets you change text, images and content without any programming knowledge.
It is built on a 375-pixel screen and scaled up from there. Testing happens on real devices, not just a shrunken browser window.
Yes, if you want: hosting, security updates, backups and technical support from one person.
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What I work with
A selection. What matters is what suits your business.
- React
- Next.js
- TypeScript
- Tailwind CSS
- Node.js
- Strapi CMS
- PostgreSQL
- Vercel
- Stripe
- Google Analytics
Also part of Custom development
The other areas
- Consulting & process optimisationI find out where your processes lose time and money, and change the process.
- Technology & IT consultingWhich systems you need, which you don’t, and how they fit together. Vendor-independent.
- Automation & AIRepetitive manual work becomes a process that runs by itself. AI where it pays off.
Find out in 30 minutes whether this is worth it for you.
You describe where things get stuck. Afterwards you know whether and how I can help, even if the answer is no.
Jonas Höttler
Founder
30 minutesfreevideo callno sales pitch
Prefer writing? contact@balane.tech